The 7 Virtues has announced that its new Peace Perfume collection has been selected for Sephora's clean beauty initiative, Clean at Sephora.
Beginning August 2018, the collection—created with fair trade, organic essential oils and focused on supporting farmers in nations rebuilding after war, including Afghanistan, Haiti, India, Iran, Israel, Madagascar, and Rwanda—will be available exclusively online at Sephora and in Sephora locations across the U.S.
The Peace Collection Includes
- Orange Blossom (Afghanistan)
- Rose Amber (Afghanistan)
- Vetiver Elemi (Haiti)
- Grapefruit Lime (Israel & Iran)
- Patchouli Citrus (Rwanda)
- Jasmine Neroli (India)
- Vanilla Woods (Madagascar)
Barb Stegemann, founder of The 7 Virtues, said, "I never set out to make perfume. I was a journalist. When my best friend was severely wounded serving in Afghanistan, I promised him I would take on his mission of peace. I decided to do that in an unexpected way—by creating a perfume company. I began by purchasing legal orange blossom and rose essential oils from farmers in Afghanistan so they wouldn’t have to grow the illegal poppy crop. Today, The 7 Virtues works with farmers around the world to secure natural, organic and fair trade essential oils that create long-lasting fragrances and provide jobs, dignity and security to the farmers and their families."
All scents are free of phthalates, parabens, formaldehyde, UV inhibitors, and sulfates as well as vegan, cruelty-free and infused with organic sugar cane alcohol.