Puig has announced a strong Q1 2025 performance with 7.5% LFL growth, outperforming the premium beauty market. The company's Q1 net revenue reached €1,206 million, reflecting a +7.8% growth.
The recent report highlights Puig's robust start to 2025, showcasing a Q1 net revenue of €1,206 million with a 7.5% like-for-like (LFL) growth, surpassing the premium beauty market. The fragrances and fashion segment, accounting for 74% of revenue, showed double-digit LFL growth, spearheaded by popular brands like Carolina Herrera and Jean Paul Gaultier. Regional growth was strong, particularly in the Americas (11.5% reported growth) and APAC (14.5% reported growth).
Despite softness in the premium makeup sector, the company's makeup segment saw strategic product launches. The skin care segment reportedly experienced a 7.8% growth, led by Uriage. Puig maintains its 2025 outlook, anticipating 6%-8% LFL revenue growth amidst a challenging macroeconomic environment, demonstrating resilience through strategic regional initiatives and moderate pricing adjustments.
In terms of geographic performance, the Americas experienced an 11.5% reported growth, while APAC recorded a 14.5% increase, driven by strong results from markets like South Korea and Japan. Meanwhile, the EMEA region showed steady growth with a 4.3% increase in reported revenue. In other segments, while the makeup category saw a decline of 4.2% in net revenues, skincare showed robust growth of 7.8%.
Puig stated in the report that it is maintainign its 2025 outlook with expectations for LFL revenue growth between 6% and 8% and an expansion in its Adjusted EBITDA margin, despite the challenging global economic environment. The company claims it will continue to focus on its strategic regional initiatives and product innovations to navigate market challenges effectively. As a testament to its resilience, Puig's performance emphasizes its robust portfolio and operational adaptability in the face of macroeconomic uncertainties.
