The Doux Brings '90s Hip Hop to a Target Beauty Aisle Near You


Natural hair care line, The Doux, has launched its products for smoothing curly, kinky hairstyles at Target stores. 

Inspired by '90s hip-hop, The Doux's packaging comes in bold, bright colors while products boast titles such as "Bonita Afro Balm, Mousse Def, Sucka Free, Fresh Rinse, and The Light." 

The Details 

Sucka Free Moisturizing Shampoo and Fresh Rinse Conditioner:

  • This cleansing system is intended for thick, dry or color-treated hair for easy detangling.  
  • The shampoo and conditioner are formulated without sulfates and parabens.
  • Key ingredients include sea silk and shea butter. 
  • Each retails for $12.99 

Bonita Afro Balm Shine Enhancing Texture Cream:

  • A cream developed to aid in shine and manageability for pixies, afros, tapered cuts and twist/braid/coil sets. 
  • The cream was developed with certified organic botanicals and without alcohol and parabens. 
  • SRP is $15.99

Mousse Def Texture Foam Non-flaking Mousse:

  • A mousse created to give definition to curls without stiffness, cloudiness or crunch. 
  • Key ingredients include soy proteins and natural humectants. 
  • SRP is $14.99 

The Light Shine Mist 

  • The mist was created to preserve color, protect from heat styling, reduce drying time and deliver weightless shine.
  • Key ingredients include black cacao, passion fruit and palm oil.
  • SRP is $14.99

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