[video] eSalon Debuts a New 'Do

Mar 22nd, 2018

Audrey Latimer

eSalon, a company specializing customized hair coloring for at home application, has debuted a new look for its website, logo and packaging.

According to the company, customers can expect

A new logo;
New product names;
A reorganized shopping experience;
New packaging design; and
A refreshed website.

For more information on the re-branding, check out the video below.

XTAG by Lumson: The Airless Refill That Rewrites the Rules of Luxury

XTAG by Lumson: The Airless Refill That Rewrites the Rules of Luxury

Lumson, a leader in premium airless solutions with pouch technology, is setting new standards in the airless packaging world with the launch of XTAG: a 15 and 30 ml glass bottle featuring an airless refill system that uses pouch technology.

Dani Austin

Divi Receives Minority Investment from Norwest

Divi Scalp & Hair Health, the popular haircare brand founded by Dani Austin, has secured a major investment from Norwest Venture Partners. The funding will fuel the brand's growth and expansion.

Olaplex Reports Q3 2024 Results, Investing in Sales & Marketing

Olaplex, a popular hair care brand, shares insights on the brand's poor sales growth based on the recently released 2024 Q3 fiscal results.

Untitled Design (2)

Neom Wellbeing and Rael Beauty Launch at Ulta Beauty US: Exclusive Interview

Luxury wellness brand Neom Wellbeing and skin and personal care brand Rael Beauty launch at Ulta Beauty.

New hair care line from CeraVe including shampoo and conditioner for dandruff and hydration.

CeraVe Brings Skin Care Expertise to Hair Care with New Product Launch

CeraVe is expanding its expertise into hair care with the launch of two new product lines. This launch marks CeraVe's commitment to providing holistic and effective care that goes beyond the face.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

Top Cosmetic Packaging, Ingredient & Turnkey Trends for 2025

Recent beauty events offered a look at the ways in which suppliers and contract/turnkey manufacturers can deliver newness to the industry.

woman in store -consumer-reviewing-personal-care-product-sprays

FDA Warns Consumers: Undisclosed Steroid in Skin-Cap Skin/Scalp Treatment Spray, Do Not Use

Per the agency, testing identified a high-potency glucocorticosteroid in the aerosol spray product that is not disclosed on the label or packaging. As such, consumers are warned not to use the products.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

Hd432 Em Websn Gallery Images 12

Wicked Collaboration Roundup with Shark Beauty, Scunci, R.E.M. Beauty & More

Amid the global premier of the new Wicked movie November 22nd, a surplus of themed collaborations from cosmetics, hair care, nail care, and personal care brands make their way to the market.