Up, Up and Away with Healthy Hair Today

Apr 3rd, 2017

Savannah Saunders

What it is: Clean it Up Shampoo and Soften Up Conditioner by Eva NYC

Claims: The Clean it Up Shampoo and Soften Up Conditioner use advanced technology and ingredients that help produce stronger and healthier hair. The shampoo and conditioner features argan oil that provides vitamins and nutrients that moisturize the hair and promote anti-breakage.

Key ingredients: Argan oil, keravis protein, vitamin A, vitamin E

Price: Clean it Up Shampoo ($10) and Soften Up Conditioner ($10)

Where to buy: www.costco.com

Hairstory's new additions, Bond Boost and Bond Serum

Hairstory Expands Hair Care Line with Bond Boost and Bond Serum

With at-home hair bond treatments on the rise, Hairstory follows suit with their launch of the Bond Boost and Bond Serum, both products featuring the Pro-Target Technology Complex.

Nilofer Vahora, CMO, has held roles at popular brands including Milk Makeup, Shiseido, and Rebecca Minkoff.

Amika Appoints First Chief Marketing Officer: Nilofer Vahora

Amika appoints Nilofer Vahora as the first Chief Marketing Officer of the brand. With 20+ years of experience at brands like Milk Makeup and Shiseido, Vahora will lead marketing and brand growth for the professional hair care company.

woman outside warm applying sunscreen to legs

BASF Unveils Climate-adaptive Formula Concepts at Cosmet'Agora

Driven by innovations in sustainability, transparency and science, the company presented formula concepts to address the impacts of climate change — i.e., varying humidity, temperature shifts and intensified UV exposure.

Unica Packaging Powder-Mix Airless Bottle for Liquid x Powder Formulations

Unica Packaging Powder-Mix Airless Bottle for Liquid x Powder Formulations

Unica Packaging’s Powder-Mix Airless Bottle is designed for powder-based formulations. With liquid and powder components stored in separate chambers, users can mix the contents within the packaging by pressing on the packaging’s actuator.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

Victoria Lynch, founder, & Lisa Jackson CEO

Additional Lengths Appoints Lisa Jackson as CEO to Lead Global Expansion

With more than 20 years in the industry, Additional Lengths and Remi Cachet are recognized as leaders in premium hair extension systems for professionals and consumers alike.

Because consumers with curly/coily/Afro-textured hair tend to seek out products specific to their hair type, the past few years have seen the debut of new brands exclusively for curly hair.

Curls Take Center Stage: Top Innovation Trends in Natural Hair Textures

Curly hair prevalence is on the rise among younger consumers, driving new innovation in hair care product launches, per recent Euromonitor International data.

Damage from heat styling is a key product claims sought by today's hair care shoppers; new ingredients reinforce these benefits.

Hair Care's Newest Wellness Ingredients

Top prestige hair care growth sectors outpacing the market include heat protectants and scalp care, which are both part of the broader hair wellness and skinification trends.

young woman playing with hair in front of rainforest backdrop

Evonik Grows Natural Offerings with CapilAcid Hair Protector, Oleobiota Sebum Normalizer

Evonik highlighted the expansion of its natural actives portfolio with two botanicals: CapilAcid and Oleobiota, which originated from Evonik's acquisition of Novachem. The ingredients are being integrated into Evonik's care solutions business.

Trademark 6442955e08431

TruArc Partners Invests in DMI Personal Care

Sylva acquired DMI in 2011 and, with Balady, converted DMI into a product development and complex manufacturing partner for beauty and personal care brands.

Woman viewing social media content on mobile phone

What Are the Top Haircare, Styling and Product Trends on TikTok?

New data from Spate delves into the latest hair trends on TikTok and how industry brands can use them to expand their offerings.