kathy ireland Worldwide (kiWW) announced it is joining forces with hairstylist José Eber to expand his José Eber hair care brand globally.
"José Eber is iconic. His contributions to the worlds of beauty, fashion and style are legendary. It is a great honor to be involved with this brilliant artist as he expands his global portfolio of licensing," said Ireland during a preview at Licensing Expo. "José lives in a world of luxury, and his taste is an arbiter for women [and] men who want the very best."
"We are thrilled and honored to be working with such a dynamic and talented organization as kathy ireland Worldwide. We have known and respected Kathy Ireland and her team for many years for their exceptional dedication, business acuity and integrity," said Brian Gordon, principal and COO of the José Eber Companies. "We believe that kiWW is best suited to take our world renowned luxury brand and translate it into a global licensing powerhouse."
The kiWW association with José Eber will include his current line of luxurious and innovative hair care products, Beaute Cheveux, as well as a line of professional quality hair tools, with plans to expand his retail reach throughout the world as well as broaden his licensing portfolio to include fragrance, fashion, luggage and more.