L’Oréal USA, home of Matrix, Biolage, Redken, L’Oréal Professionnel, Pureology, Mizani, Kérastase, Shu Uemura Art of Hair, Pulp Riot, Baxter of California and SalonCentric, is celebrating National Hairstylist Appreciation Day, April 30, 2020, with the #SupportYourStylist initiative. The effort encourages clients to donate to the Professional Beauty Association (PBA) Relief Fund and support their local stylists.
Previously: 10 ways salons can stay afloat.
The fund has a revenue goal of $2.5 million, of which L’Oréal USA Professional Brands has donated $200,000. The collective donations to the PBA Relief Fund will immediately impact small business owners and stylists and provide immediate short-term aid for needs such as food and bills.
The campaign is encouraging consumers to share their #SupportYourStylist actions on social media. Actions can include:
- Pre-booking an appointment for a future date
- Bestowing a generous gratuity to stylists
- Purchasing beauty kits or products from salons or using referral links
- Writing reviews online