Moondust by OWA Haircare is a powder formula that activates when rubbed between wet hands. Consumers can currently sample the product for $5.
OWA Haircare has launched a mini sample program and for a limited time customers can try its powder hair wash Moondust for $5, typically retailed at $11, and will receive a $5 discount upon purchasing a full bottle. The sample program also features free shipping. One mini of the water-activated formula is equivalent to one liquid bottle of shampoo. The move comes as many in the beauty world have been challenged to balance hygiene/safety and the critical distribution of samples to boost brand awareness and adoption.
