The Better Natured vegan hair care brand offer 12 products with professional-level performance and naturally derived formulations in the collection that was tested in a certified Green Circle Salon.
Each product is clean and free from:
- SLS/SLES sulfates (Sodium Lauryl Sulfate and Sodium Laureth Sulfate)
- Mineral oil
- Chemical sunscreens
- Formaldehyde-releasing agents
The Better Natured shampoos are $20 and the treatments and styling products are $22.
Better Natured senior research and development director, Marina Azizova said, "When our internal incubator team began creating the range, we wanted to ensure the products were as natural as possible without sacrificing performance. To do so, we started the formulation process using just a few active ingredients and then pulled in the newest high-quality, naturally-derived* options available on the market. Better Natured is about good, clean, fun and we want consumers to embrace the freedom of knowing that our clean formulas truly perform, so they can be as creative as they want."