Neutrogena's new Healthy Scalp collection was driven by the growing "skinification" of hair care and a shifting consumer desire to approach hair care with more than just strand health, according to the brand. Healthy Scalp is clinically proven to cleanse and moisturize the scalp without stripping strands.
The collection includes:
- Hydro Boost with Hyaluronic Acid – This shampoo and conditioner duo boosts dry scalp's hydration level and moisturizes dry/damaged hair to keep strands healthy and hydrated
- Clarify & Shine with Pink Grapefruit – Clarifies and exfoliates oily scalp and hair to reveal healthy-looking, shiny hair
- Gentle & Soft with Micellar Water – Gently cleanses scalp and strands without stripping moisture
- Soothe & Calm with Tea Tree Oil – Relieves scalp discomfort and hydrates dry scalp for healthy, beautiful hair
The hair care line was developed through an in-house collaboration at Johnson & Johnson Consumer Health between Neutrogena and the hair care experts at Vogue International.
Products in the Healthy Scalp collection are available in Walmart U.S. stores and on Walmart.com through December 2020, with full North America retail distribution in January 2021.
Hanan Wajih, senior marketing director North America, Vogue International said, "We know 78% of consumers believe hair care is just as important as skin care. The team at Vogue, in partnership with Neutrogena, has been working on this line for two years to bring coveted skin care ingredients such as hyaluronic acid, micellar water, and tea tree oil to scalp and hair care–ultimately delivering healthy scalp and hair care gentle enough for every day use."