Arbonne Launches Sustainable Hair Care Collection

Jul 13th, 2021

Hannah Fink

Photo: Arbonne's Facebook.

Photo: Arbonne's Facebook.

Arbonne has launched its TrueSmooth Collection, a sustainable hair care line.

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The collection features three products, a Rich-Lather Shampoo, Hydrating Conditioner and Apple Vinegar Hair Rinse.

They are formulated with plant-based ingredients such as:

Provitamin B5
Pea protein
Sustainably sourced baobab
Hemisqualane
Apple vinegar

TrueSmooth's plant-based formulations are said to help repair damaged, dehydrated locks while delivering smoothness and enhanced shine.

All products in the collection are housed within new packaging that promotes sustainability with recyclable aluminum bottles and recyclable pumps.

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“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

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