Fekkai Launches Apple Cider Detox Collection


Recent data has shown apple cider vinegar hair care to be a hot area of consumer interest. It's no surprise, then, that Fekkai has launched its Apple Cider Vinegar collection, which features a three-step regimen said to harness the benefits of apple cider vinegar to detoxify, stimulate and regulate for a healthier, more balanced scalp.

The collection is built around two key ingredients. Apple cider vinegar offers antibacterial and anti-fungal properties to prevent bacteria buildup, while also offering anti-inflammatory properties to soothe and restore.

Meanwhile, amino-acid-, protein- and phytosterol-rich ginger extract is said to stimulate the scalp to promote stronger, healthier hair.

Products in the collection include:

  • Apple Cider Detox Scrub: A creamy scrub-mask that gently exfoliates the scalp and removes buildup and impurities. 
  • Apple Cider Detox Shampoo: A lightweight, fluid, translucent gel shampoo that activates into a rich lather with water to effectively and gently cleanse.
  • Apple Cider Detox Rinse Conditioning Detangler: The fluid rinse detoxifies, conditions and softens. It detangles, smooths and seals in nourishment with a blend of apple cider, alma fruit extract and glycerin.

Benefits of the collection: 

  • Removes buildup and impurities
  • Stimulates the scalp by encouraging circulation
  • Regulates sebum production for a balanced scalp and healthy hair follicles
  • Restores overall hair and scalp health
  • Gently and effectively exfoliates the scalp
  • Soothes and replenishes
  • Safe for color and chemically treated hair
  • Free of GMOs, silicones, phthalates, sulfates, parabens and gluten

Ingredients (Apple Cider Detox Rinse Conditioning Detangler): Water (Aqua), Vinegar, Polysorbate 20, Panthenol, Zingiber Officinale (Ginger) Extract, Oryza Sativa (Rice) Seed Protein, Oryza Sativa (Rice) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Thymus Vulgaris (Thyme) Flower/Leaf Extract, Phyllanthus Emblica Fruit Extract, Glycerin, Leontopodium Alpinum Flower/Leaf Extract, Tocopherol, Pantolactone, Citronellol, Limonene, Linalool, Fragrance (Parfum), Propanediol, Ethylhexylglycerin, Gluconolactone, Potassium Sorbate, Calcium Gluconate, Caprylyl Glycol, Phytic Acid, Sodium Benzoate, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Cetrimonium Chloride, Polyquaternium-22, Phenoxyethanol.

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