Shampora has launched a collection of personalized hair care.
Users fill out a questionnaire that Shampora uses to curate a customized formula for the user's hair.
The line includes:
Prime Mask, a pre-shampoo hair mask
Shampoo, formulated with bio-certifiable ingredients and SAL
Conditioner, a silicone-free product with a slightly acidic pH
Leave-in Cream, to be used on damp hair
Active Water, a no-rinse spray for between washes
The products contain an 85-98% base, depending on the product, as well as a booster (1.5-14.6%) and 2% or less of fragrance.