Shampora has launched a collection of personalized hair care.
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Users fill out a questionnaire that Shampora uses to curate a customized formula for the user's hair.
The line includes:
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Prime Mask, a pre-shampoo hair mask
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Shampoo, formulated with bio-certifiable ingredients and SAL
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Conditioner, a silicone-free product with a slightly acidic pH
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Leave-in Cream, to be used on damp hair
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Active Water, a no-rinse spray for between washes
The products contain an 85-98% base, depending on the product, as well as a booster (1.5-14.6%) and 2% or less of fragrance.