Sally Beauty Expands Multicultural Hair Care Offering with Vernon François


Celebrity hairstylist Vernon François has launched his namesake collection at Sally Beauty locations nationwide. 

Launching August 1, 2019, the collection was created for all hair textures: kinky, coily, curly, wavy and straight. The collection of shampoos, conditioners, treatments and styling products, is free of parabens, sulfates, phthalates, cruelty, gluten, DEA and dye. 

Vernon François products include:

  • Mist Nourishing Water
  • Pure Fro Shampoo
  • Pure Fro Conditioner
  • Leave In Conditioner
  • Dazzling Spritz Shine Spray
  • Curl Conditioner
  • Curl Shampoo
  • Styling Cream

François commented on the launch by saying, "The collection is designed to erase the fear of managing hair. The partnership with Sally Beauty offers a platform to grow the brand's diverse community where consumers shop for an individualized experience. As a longtime customer who grew up shopping at Sally Beauty, this partnership is a huge moment for me and a reminder that anything is possible when you work hard with focus and purpose."

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