JetBlue's "Blue Beauty Tour" Partners with Farouk Systems Inc.


Flying got a little more beautiful for over 16,000 JetBlue crew members thanks to Farouk Systems Inc. The parent company of CHI Haircare and CHI Styling Tools as well as Esquire Grooming men’s line, took part in a six-city tour that used the brands’ products to create looks for JetBlue flight crews and pilots.

The “Blue Beauty Tour” took place during October and November 2016 and had pop-up styling stations at airports in New York, Boston, Orlando, Fort Lauderdale, San Juan and Long Beach. Stations included services including hair-styling, men’s grooming, makeup, manicures and wardrobe styling.

Boston-based crew member, Lou Cueva, led the hair and makeup team for MLR Management and was quoted saying, “My team and I provided tips and tricks on all things blue-tiful from hairstyling to men’s grooming. We are grateful to all our sponsors for their support and wonderful products, the crew members were thrilled to see such a high level of great hair care.”

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