Priyanka Chopra has been named the newest global brand ambassador for Pantene.
Chopra will appear in Pantene’s marketing campaign across TV and digital advertising as well as in public relations and social media. She will be featured in a Pantene ensemble TV spot on December 26, 2016 and will have her own TV ad campaign in January 2017.
“We are proud of our newest campaign, which highlights our biggest innovation in decades and thrilled to have Priyanka represent it,” says Jodi Allen, vice president of hair care for North America at Procter & Gamble. “Her strength and confidence embody what the brand stands for and we believe she will continue to inspire women around the world to embrace their strength and wear their confidence proudly.”
Chopra said, “I’m excited to come on board as the new global ambassador for Pantene. A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful. I believe in celebrating the inherent strength that every woman possesses, which made the decision to align with Pantene an easy one. We both believe that strong is beautiful and that every woman deserves glorious moments to pursue her dreams and to shine!"