Flower by Drew Launches Flower Hair Tools

Oct 7th, 2020
Jacquelyn Schlabach
Flower Hair Tools has six products in the collection
Flower Hair Tools has six products in the collection

Flower by Drew, founded by actress Drew Barrymore, has entered the hair sector with the launch of Flower Hair Tools. 

Previously: Aer Cordless Hair Dryer Uses AI

Products in the collection include:

  • Ionic Pro Dryer: Supercharged energy-efficient dryer, powered by evolutionary aerospace-designed airflow system
  • Ceramic Styling Iron: Tourmaline ceramic floating plates and digital heat settings give maximum control and efficiency 
  • Titanium Rotating Styling Iron: Straightens and curls with the ionic bristles and one-way rotating barrel 
  • Ceramic Straightening Brush: Ceramic plates and ionic bristles maintain a steady temperature to straighten hair 
  • Ionic Volumizing Styler: Eliminates frizz and adds glossy shine
  • Ionic Travel Dryer: Compressed and concentrated airflow for faster, healthier blow dries 
More in Hair Care
Are You Putting A Great Oil Product In A Leaking Bottle?
Sponsored
Are You Putting A Great Oil Product In A Leaking Bottle?
The leak-proof PET screw-on cap with dual seal function is the ultimate solution to your leaking nightmare.
Apr 20th, 2023
The brand was launched in March 2021 by entrepreneur and P&G and Revlon industry veteran, Carlos Barreto, who says, “We are absolutely ecstatic to have such an incredible team of investors join us for our seed round. Their support will be instrumental in taking Cleverman to the next level, and we couldn't be more confident in our ability to succeed.'
Cleverman Raises $1.8M to Expand Customized Beard & Hair Color Brand
L'Attitude Ventures invests in early-stage U.S. Latino-owned brands, for example Nopalera.
May 5th, 2023
Besides a minimized list of nine ingredients, the product is packaged in a recyclable bottle that contains 45% less plastic per mL versus the company's 370 mL bottle.
P&G Presents Head & Shoulders BARE, a 9 Ingredient Dandruff Shampoo
After two years of work and more than 100 formula attempts, the Head & Shoulders brand has created BARE, a product that gives users a simple, effective anti-dandruff solution based on nine ingredients.
May 4th, 2023
Prestige and mass beauty grew in Q1 2023 by 16% and 10%, respectively, according to Circana, signaling strong growth even amid challenging economic times.
Circana to Break Down Beauty Category Growth Trends: Join Live/On-demand
Circana's Jennifer Famiano will provide a breakdown of where mass and prestige beauty sectors are going, as well as where the growth opportunities' lie.
May 2nd, 2023
Growing self-care and wellness behavior encourages skinification in hair care, while U.S. consumers increasingly expect color cosmetics to not only provide aesthetic benefits but also treat skin concerns and improve skin health.
Skinification is the Future of Beauty Across Categories: Invitation
As inflation and rising costs of living pressure U.S. consumers in 2023, skinification is becoming a key tool in value creation strategies.
May 1st, 2023
From left: David Zhang, Ph.D., of Revela; Shiran Holtzman Erel and Oran Holtzman of Oddity; and Evan Zhao, Ph.D., of Revela.
Oddity's Revela Acquisition Scales Up AI Beauty Ingredients for D2C Launches
“Advances in computation and molecular biology have ushered in a new era of discovery and development," said Evan Zhao, Ph.D., Revela co-founder and CEO. "We can now far better understand the biological pathways that drive the behavior of cells..."
Apr 27th, 2023
Next month, the 4-day Beauty Accelerate Virtual will host 'Cleanical Beauty,' conversation with Marie Mignon, Chief Scientific Officer, Prose (bottom right), Ron Robinson, CEO and Founder, BeautyStat (center), and Chris Payne, CEO of jane iredale (top left).
BeautyStat, Prose & jane iredale Break Down the Impact of Cleanical Beauty: Invitation
Consumer data points to the need for clean, clinically proven beauty without tradeoffs. And, notably, the trend is expanding beyond the bounds of skin care, impacting the hair and makeup sectors.
Apr 26th, 2023
The system's ME-PPD (2-methoxymethyl-para-phenylenediamine) formulations serve as an alternative to PPD and PTD formulations, thereby reportedly addressing concerns over allergic reactions.
yuv Lab Aims to Cut Waste & Cost for Hair Colorists
yuv Lab comprises a pay-as-you-dispense system featuring refillable aluminum metal cartridges, which are designed to replace single-use color tubes and, as a result, reduce waste.
Apr 26th, 2023
The brand, which debuted in 2021, launched in more than 100 Ulta stores in the autumn of 2022 as part of the retailer's Sparked program, the first brick-and-mortar partnership for Divi.
Scalp Care Specialist Divi Launches Hair Vitamins, is Named Ulta's Emerging Brand Launch of 2022
Divi’s products reportedly sold out in hours following the launch, and have since expanded to more than 400 Ulta locations.
Apr 24th, 2023
Symrise can help clients take projects from ideation to creation to support long-term success.
Symrise's Beauty Activations is Bringing Standout Innovation to Brands
How Symrise helps clients take projects from ideation to creation to support long-term success.
Apr 3rd, 2023
Fifty-eight percent of Gen Z respondents who now buy anti-aging products say they first started to have anti-aging concerns at about age 23.
Skin & Hair Anti-aging Goes Cross-generational
From Gen Z to boomers, consumers are embracing anti-aging—but many needs remain unmet.
Mar 30th, 2023