Function of Beauty has launched its Custom Styling Primer, featuring the brand's Style Defense Complex, which is formulated to help style, prep and protect one's hair.
Customers can personalize their styling goals, desired hold level and fragrance.
The Style Defense Complex includes styling polymers, rice extract and provitamin B5 to protect hair from heat and UV, while reducing breakage. The formulation also includes:
- Hydrolyzed rice protein: helps lifts the hair at the root and promotes volume and bounce. It also protects color-treated hair.
- Styling polymers: help prime hair and enhance style creation.