Bumble and bumble has unveiled its Bb.Seaweed collection, infused with royal sugar kelp, Pacific sea kelp and green microalgae.
The vegan collection is said to deliver a healthy, balanced scalp, luminous hair and effortless air-dried styling.
Bb.Seaweed is crafted with 93%+ naturally derived ingredients and 100% recycled packaging.
- Bb.Seaweed Whipped Scalp Scrub: Exfoliates and purifiees scalp and strands, helping to create an optimal scalp environment by drawing out impurities like dirt and excess oil, while refreshing and invigorating the scalp.
- Bb.Seaweed Air Dry Cream: A part leave-in conditioner, part styling cream. It provides lightweight moisture and care for hair and scalp, reduces frizz and flyaways and delivers a nourishing all-day hold.
- Bb.Seaweed Shampoo and Conditioner: Offers lightweight, balanced moisture for scalp and strands, gently cleanses without stripping, and helps promote an optimal scalp environment.
The Bb.Seaweed Collection is available at Ulta and Ulta.com, Sephora and Sephora.com, Bumbleandbumble.com, Bumble and bumble Flagship NYC Salons and Bb.Local Salons.
Corey Reese, senior vice president and global general manager of Bumble and bumble, said, "Seaweed was our first-ever duo of Shampoo and Conditioner. The newly expanded Bb.Seaweed Collection has been mindfully crafted with naturally-derived formulas, plus new care and styling innovations that our pros have curated and tested to deliver effortless, luminous styles for all hair types."