Olaplex is launching its Volumizing Blow Dry Mist, which is a reparative blow-dry mist said to create lasting body and bounce and protect hair for soft, shiny and visibly healthy blowouts.
It is clinically proven to speed blow-dry time, provide humidity resistance and protect from heat up to 450°F.
In a consumer perception study, 96% saw lightweight style retention, 94% saw buildable volume, 93% felt lightweight body and 89% agreed hair did not feel sticky.
Volumizing Blow Dry Mist will be available at salons nationwide on July 1, 2023 and at Olaplex.com on July 6, 2023 and Sephora.com on July 9, 2023.
JuE Wong, CEO of Olaplex, said, "We are delighted to introduce our newest innovation at Olaplex. The Volumizing Blow Dry Mist is the perfect addition to advance your Olaplex healthy hair care routine. We have combined our exclusive Olaplex Bond Building Technology with other key ingredients, like jackfruit polysaccharides and pea peptides, to elevate your blowout by giving you Olaplex signature benefits and protecting your hair from damage as you style. Now you can see faster, healthier-looking blowouts with lasting body and bounce at home or in the salon.”
Key ingredients: Patented Olaplex Bond Building Technology, jackfruit polysaccharides and advanced polymers, bamboo extract lipopeptides, pea peptides.