Uzima Brings Prestige Scalp and Textured Hair Care to Moda Operandi

“While conducting market research for Uzima, I noticed a prevalent sentiment among Black women with textured hair: they felt excluded from the realms of luxury and clean beauty," said brand founder Leona Dondi. "The fact that we feel left out of this booming category called for a solution."Uzima, a Black-female-founded prestige hair care brand focused on scalp and strand care for textured hair, has expanded into Moda Operandi. The online retailer expanded into beauty in January 2023.

Founded in February 2023, the brand is debuting two treatment products online at modaoperandi.com:

The Unyevu Leave In Conditioner ($58.00) is designed to combat frizz while delivering a weightless, lasting moisture and shine.Uzima“Moda Operandi is a space for the most exciting and thoughtful beauty brands, which is why we're excited to partner with [founder and CEO] Leona Dondi,” says Jessica Matlin, director of beauty at Moda Operandi. “Her brand Uzima speaks to clients that have been long overlooked by much of the luxury hair care world."

“While conducting market research for Uzima, I noticed a prevalent sentiment among Black women with textured hair: they felt excluded from the realms of luxury and clean beauty," said Dondi. "The fact that we feel left out of this booming category called for a solution. This is why our partnership with Moda Operandi, a premier luxury lifestyle brand, excites me. They curate an exclusive selection of clean beauty products, and our collaboration helps elevate our brand for our audience, welcoming them into an inclusive space where they can discover and enjoy luxury experiences that make them feel and look good.”