At a time when a majority of U.S. women (60%) declare having a sensitive scalp*, Prose is launching Custom Scalp Serum – because healthy hair does not exist without a healthy scalp. The product's personalized formula has over 85 factors addressing individual scalp needs, concerns and environments, and is powered by a unique combination of natural ingredients. Its lightweight leave-in formula is reportedly fast absorbing and easy to apply, perfect for daily use.
"The company's R&D team ensured this latest innovation is backed by science to deliver personalized formulas that optimize consumers' scalp health. Powered with more than 99% of ingredients from natural origin, the all-new scalp serum is formulated to support fuller, stronger and more resilient hair," said Marie Mignon, chief scientific officer at Prose.
Certified as "microbiome-friendly," this new innovation is proven to respect the scalp microbiome balance and diversity, avoiding:
- scalp irritation,
- sensitivity,
- oiliness or dryness and
- flakiness.
According to the company, for those taking Prose Root Source Hair Supplements, this product will work in sync through a holistic, in-and-out routine to boost scalp health. It also works alongside the Prose Custom Scalp Mask with its focus on microbiome balance thanks to the presence of common prebiotic ingredients (kombucha and tea prebiotics) in both products.
"A healthy scalp is the foundation for strong, vibrant hair and it continues to be overlooked in hair care routines," said Bridgette Hill, a certified trichologist. "Prose's Custom Scalp Serum is a great option for personalized scalp care, essential for optimal hair growth. By addressing individual scalp needs and supporting the microbiome with natural, science-backed ingredients, this serum provides a targeted solution to promote a balanced, healthy scalp environment."
All Prose products are reportedly never made to waste, and the Custom Scalp Serum is no exception. It is additinoally made with 100% recyclable glass bottles as Prose continues to prioritize reduction of waste. Prose Custom Scalp Serum is available for purchase across the United States and Canada on Prose.com starting at $56 USD for the US and $74 CAD for Canada.
*Source: Key Trend 2025: Next-Gen Dandruff Care
