CHICAGO — ORS Haircare, a leader in textured hair care, announces the launch of ORS Unapologetic, a new science-backed length retention and styling collection co-created with Crystal Renée Hayslett (@luvcrystalrenee).
Developed in partnership with an innovation team who wear and care for textured hair, this collection reflects a deep understanding of curls and coils. Backed by decades of expertise and advanced formulation science, the system blends intentional ingredient choices with nutrient-rich botanicals to deliver high-performance haircare.
"If it didn't perform, it didn't pass. Period," said Hayslett. "For too long, people with textured hair have been told to conform or settle when it comes to premium hair care."
The brand believes that when it comes to curls and coils, everyone has an opinion—but not everyone offers solutions that truly work. ORS Unapologetic was created for women who wear their texture out loud and on their own terms while demanding products rooted in real hair health, research, and performance.
At the heart of the collection is 100% authentic Batana Oil sourced directly from Honduras, a rare and sought-after ingredient known for its ability to help repair damage, deeply restore moisture and support stronger, healthier-looking hair over time.
Batana Oil is paired with the ORS ProLength Blend, a proprietary oil complex formulated to nourish follicles, support scalp health, and strengthen hair from root to tip to help promote healthy growth and improve length retention.
"This collaboration with ORS is personal. Unapologetic is about saying no to gatekeeping and yes to products that actually work. We researched ingredients, tested formulas, and refined everything until we knew we had something that could truly support healthy hair," said Hayslett.
The six-product launch collection delivers a complete wash-to-style regimen designed to support stronger, healthier-looking hair and enhanced length retention when used as a system.
The assortment includes:
- 3-in-1 Miracle Conditioning Treatment – A multi-use treatment for both hair and scalp that transforms from a solid to an oil, softening, detangling, and strengthening while improving manageability and moisture retention.
- Deep Cleanse Fortifying Shampoo – A sulfate-free cleanser that removes buildup without stripping the hair, reinforcing strength from the scalp.
- Deep Moisture + Strengthening Leave-In Conditioner – A lightweight leave-in that hydrates, strengthens, and helps protect hair from breakage.
- Root-to-Tip Nourishing Oil – A nutrient-rich oil that nourishes the scalp, seals moisture, and supports a healthy growth environment.
- Define, Style & Hold Mousse – A unique gel-to-foam mousse that transforms into a lightweight, airy texture to enhance curl definition, boost volume, and help keep frizz in check.
- Define, Shape & Shine Styling Gel – A non-flaking gel that delivers soft, touchable hold and shine without the crunch.
"ORS has a decades-long legacy rooted in hair health and restoration, and ORS Unapologetic represents a meaningful evolution of our portfolio," said Jolorie Williams, Chief Marketing Officer at ORS Haircare. "Today's consumer expects performance-driven solutions paired with cultural authenticity. Partnering with Crystal allowed us to raise the bar and create a collection that delivers on both without compromise."
