Olaplex officially launches Shape Set, the brand’s first-ever hairspray — alongside its new campaign “Reshape the Rules,” starring Chloe Fineman, Olaplex’s Chief Hair Officer.
Shape Set is powered by Bond Set Technology, a unique, encapsulated peptide that relinks broken disulfide bonds to strengthen, shape and style from the inside out.
With this launch, Olaplex is redefining what hairspray is: not just for special occasions, but something that can be incorporated into everyday styling routines. Shape Set leaves hair feeling soft, without the stiffness and crunch of traditional hairspray, all while providing 96 hours of frizz-free hold. It also offers 450°F heat & UV protection and reduces breakage by 60% after just one use.
Most existing hairsprays force consumers to choose between performance and hair integrity, but this launch was designed to eliminate that compromise entirely as Shape Set delivers long-lasting, high-performance hold without leaving behind the traditional tradeoffs of stiffness, crunch, or dryness using:
Moisture-replenshing Active & High-reflective Index Glossing agents: Infuse strands with weightless nourishment, hydration & high-wattage shine for hair that looks and feels healthy with high-performance hold.
Shape Preserve Complex: Flexi-hold, high-performance polymers & hair-protective plant-based extracts that lock in finished look & provide clinically proven frizz control and hold, protecting hair integrity during/post styling process with 450°F heat & UV protection
Bond Set Technology: A unique, encapsulated peptide that relinks broken disulfide bonds to strengthen, shape, and style from the inside out.
Moving from the lab to the salon, the “Reshape the Rules” campaign stars Chloe Fineman, showcasing how Olaplex is bringing its category-defining reputation for hair health to the hairspray category.
