Brazilian hair care company Italian Hairtech has opened an office in the United States, and ecommerce site to make its products more widely available. As part of its expansion, the company will make products available at universities.
Italian Hairtech has hired a professional hairdresser to train other hairdressers about the company's products.
The company is targeting universities to recruit students ans "brand representatives," according to Italian Hairtech.
Meanwhile, the virtual store will allow visitors to find products such as biomimetic keratin, products containing argan oil and more.