Elizabeth Arden has named George Cleary president of global fragrances, effective March 14, 2016. He has more than 20 years of industry experience, previously with Coty as president, Americas, and Iluminage as CEO.
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Cleary's responsibilities include Elizabeth Arden fragrance products, celebrity fragrance brands such as Justin Bieber, Mariah Carey, Nicki Minaj and Taylor Swift, designer fragrance brands such as Juicy Couture, John Varvatos and Wildfox Couture, and heritage fragrance brands such as Alfred Sung, Britney Spears, Curve, BCBGMAXAZRIA, Elizabeth Taylor, Geoffrey Beene, Giorgio Beverly Hills, Halston, Ed Hardy, Jennifer Aniston, Lucky Brand, Rocawear, PS Fine Cologne and White Shoulders.
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“Given George’s successful track record, and his direct, relevant experience in the beauty business, I expect George to make a big impact on our global fragrance business," said E. Scott Beattie, chairman, president and CEO, Elizabeth Arden, Inc. “With George’s appointment, the leadership transformation to a brand led structure within Elizabeth Arden is now complete, and our collective focus is on revenue acceleration and margin expansion.”
Cleary noted, “I am extremely excited to be joining Elizabeth Arden, Inc. The Company’s impressive fragrance portfolio has tremendous untapped potential to build market share in existing markets as well as expand into the larger global beauty market. By utilizing my prior commercial and brand marketing leadership experience and the brand platform Elizabeth Arden has built, I am convinced that we can drive accelerated growth over the next several years. I look forward to becoming a part of the Elizabeth Arden family and partnering with the team to build the business.”