Cosway Company, Inc. is acquiring ColorProof Color Care Authority. Cosway has been a key investor behind the brand for several years and continues to develop, warehouse and supply ColorProof’s product portfolio.
ColorProof was founded in 2012 by former celebrity stylist and author, Jim Markham, former founder of PureOlogy.
“We could not be more thrilled for this acquisition,” says Rick Hough, owner and president of Cosway Company, Inc. “ColorProof is at a critical point in its growth, and we are excited to see what we can do to catapult the brand to the next level. I believe ColorProof will greatly benefit from the cost efficiencies we can provide from vertical integration and our expertise in product development and innovation. Jim has done a tremendous job at positioning ColorProof as a powerhouse brand in the marketplace, and we believe that under the Cosway Beauty Brand umbrella, there will be fresh opportunities for growth for the brand.”
Markham says, “I am incredibly proud of what we have accomplished thus far with ColorProof as the brand is truly the best-of-the-best of the hair care brands I have developed. We do not intend to retire, and with the launch of my new self-help and motivational book, Big Lucky (Amazon #1 New Release for Memoirs), Cheryl and I are discovering readers everywhere who are finding much-needed inspiration and hope from the book. I have always felt that each and every one of us is made to win. We feel that it is the right time to devote our life to inspiring others to succeed through my story, particularly in these uncertain times. I am certain ColorProof will continue to flourish under Cosway’s leadership.”