Puig and L'Occitane Report Strong Revenue Growth in 2025

L'Occitane Group has thrived under private ownership, per its 2025 results.
L'Occitane Group has thrived under private ownership, per its 2025 results.
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Puig has reported net revenue of €2,299 million in the first half of 2025, a gain of 7.6% like-for-like and 5.9% reported, with all segments reporting growth. Q2, net revenue alone totaled €1,093 million, up 7.7% like-for-like and +3.9% reported, driven largely by the weak U.S. dollar. In light of these results, Puig is maintaining its 2025 outlook.

At the same time, L'Occitane Group reported fiscal year 2025 net sales of €2.8 billion, representing 11.7% growth year-over-year. These results come following the privatization of the organization.

Puig Reports Strong Growth Across Segments and Regions in H1 2025

Puig's fashion and fragrance division grew 8.6%, skin care also grew 8.6%, and makeup rose 2.0%, "which saw an impressive recovery in Q2," per the company.

Geographically, sales in the Americas rose 10.9%, while APAC grew 16.5% .

Marc Puig, chairman and CEO of Puig, said, “In the first half of 2025, we delivered strong and consistent revenue growth of 7.5% LFL growth in Q1 and 7.7% in Q2. We showed robust performance across our segments and regions, reflecting the health and resilience of our portfolio in an evolving global beauty market. Fragrance continues to show healthy underlying growth after several exceptionally strong quarters, albeit at a slightly more moderate pace, and it is encouraging to see the recovery of Makeup in Q2. We remain confident in our ability to outperform the premium beauty market and we maintain our full-year outlook.”

L'Occitane Group: Fastest-Growing Brands, Regions and Top Products

L'Occitane Group's fastest-growing brand was Erborian, which reportedly has the most earned media value in the skin care sector in France.

The Americas was the fastest-growing region for the company, while its fastest-growing channel was wholesale.

Its Sol de Janeiro brand also continues to be the top brand at Sephora North America and the top fragrance brand on Amazon in the United States.

Elemis, meanwhile, is among the top U.K. beauty brands, driven by its Pro-Collagen products.

L’Occitane en Provence reportedly "achieved excellent sell-out rankings" in the United States, where the Almond Shower Oil ranked as a top body cleanser.

 

 

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