Ali Weiss, chief marketing officer, Glossier. Photo: CEW.
Glossier has promoted Ali Weiss to chief marketing officer, per AdWeek.
Related: Glossier Extends Black-owned Beauty Grant Program
In her new position as CMO, Weiss will focus on reaching new audiences. Her strategy is premised on a storytelling marketing style.
Weiss was previously promoted in 2017 to SVP of marketing from director of marketing.
