HomeBrands & ProductsNewsGlossier Promotes Ali Weiss to Chief Marketing OfficerJun 10th, 2021Hannah FinkAli Weiss, chief marketing officer, Glossier. Photo: CEW. Glossier has promoted Ali Weiss to chief marketing officer, per AdWeek. Related: Glossier Extends Black-owned Beauty Grant Program In her new position as CMO, Weiss will focus on reaching new audiences. Her strategy is premised on a storytelling marketing style. Weiss was previously promoted in 2017 to SVP of marketing from director of marketing.