LVMH x Google Partner on AI

AI is expected to provide LVMH with more personalized consumer experiences.
AI is expected to provide LVMH with more personalized consumer experiences.

LVMH and Google Cloud are partnering on cloud-based AI solutions to "create new, personalized customer experiences that foster long-term growth."

The technology is expected to boost demand forecasting and inventory optimization, elevate customer experiences through personalization, and support inclusive upskilling and certification programs for employees.

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The companies "will explore co-innovation opportunities and launch a Data and AI Academy in Paris to accelerate their expertise and innovation in these fields," per a Google press release.

“This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area," said Toni Belloni, group managing director, LVMH. "By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. For us, privacy, personalization, and luxury are synonymous, and that will always remain true. The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience.”

“We are proud to be entering into such an innovative and extensive partnership with LVMH to power its innovation through cloud technology and AI capacities," said Thomas Kurian, CEO, Google Cloud. "Together, we can help drive the future of customer experience in the luxury industry."

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