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2020 Google Beauty Searches

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Stay-at-home beauty routines and hygiene ruled 2020.

Stay-at-home routines amid the COVID-19 pandemic reshaped people's beauty search habits in 2020. While 2019 was much more makeup-focused, with terms like blush trending, 2020 was all about how-to.

According to Google, "Average daily views of YouTube videos with 'haircut' and 'home' or 'how to' in the title increased by over 220 percent since mid-March..."

Previously: 2020's Most-Googled Fragrances

Below are 2020's top trending beauty “how to’s…” on Google Search:

  • How to cut men's hair at home
  • How to plop hair
  • How to color your hair at home
  • How to wash your hands
  • How to style curtain bangs
  • How to cut women's hair
  • How to do knotless braids
  • How to fade hair
  • How to trim your own hair
  • How to dermaplane

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