Coty's Covergirl has announced a 35% reduction of plastic packaging globally as a result of the new mold of the Clean Pressed Powder Collection, the first collection to undergo the packaging reinvention.
Products in the collection include: Clean Pressed Powder, Clean Matte Pressed Powder, Clean Sensitive Pressed Powder and Clean Fresh Pressed Powder. The amount of product in each SKU is not impacted by the new design, per the brand.
Stefano Curti, chief brands officer of Coty, said: “Today, as Covergirl celebrates its 60th anniversary, we are building on this heritage and expertise, taking the next step in our journey towards more sustainable and clean beauty. I am delighted that this initiative means eliminating some plastic annually by ensuring our Clean Pressed Powders now have 35% less plastic per compact–a tangible example of Coty’s commitment to more sustainable packagaing through our Beauty That Lasts initative. As a brand, Covergirl continues to identify areas where we can reduce our environmental impact, continuing to lead the way as the original clean brand which our consumers are proud to stand behind.”