Estée Lauder Collaborates with Poet Amanda Gorman

Poet Amanda Gorman, the youngest inaugural poet in U.S. history, will curate the new “Writing Change” literacy initiative for the Estée Lauder Companies. The company will contribute $3 million over three years to this inaugural literacy initiative to support equality, access and social change.

In addition, Gorman "will bring her voice of change to the Estée Lauder brand through campaigns debuting in Spring 2022," per the company.

“Our company was founded by an extraordinary woman, Estée Lauder, who paved the way for women everywhere to believe anything is possible," said Jane Hertzmark Hudis, executive group president, The Estée Lauder Companies. "Our first of its kind partnership with Amanda was created under these very same trailblazing ideals. Amanda’s powerful presence and inspirational voice brings hope and confidence to the next generation of leaders. Together, we will create real and meaningful impact through literacy, voice, and self-expression.”

“I am honored to partner with The Estée Lauder Companies to activate change through literacy, and to represent a brand founded by such an inspiring and daring woman,” said Gorman. “Mrs. Estée Lauder shattered glass ceilings as a leader in business 75 years ago. Embracing this spirit, I am delighted that our partnership will help inspire women, girls, and all people around the world to do great things, to disrupt, to be confident, and to be future leaders in whatever path they take.”

“Amanda embodies a new generation and demonstrates the importance and influence of voice,” said Fabrizio Freda, president and chief executive officer, The Estée Lauder Companies. “As a company, we are committed to nurturing the leaders and talent of the future, empowering them to use their voices—and to use them loudly. We are thrilled to partner with Amanda as we embark on this collective journey to strengthen our commitment to girls’ education, helping provide the skills needed to be heard around the globe.”