Report: Most Popular Skin Care Brands on Tik Tok

Aug 2nd, 2021
Jacquelyn Schlabach
CeraVe, though the second most popular brand, has published only one video on the platform.
CeraVe, though the second most popular brand, has published only one video on the platform.

A recent study released by Skincare Hero unveiled the most popular skin care brands on Tik Tok. 

Previously: Report: Top US Beauty Brands

According to the study, these brands are the top 10 on the platform based on follower count and hashtag views:

  1. The Ordinary
  2. CeraVe
  3. L'Oréal Paris
  4. Glossier
  5. Dove
  6. Olay
  7. Neutrogena
  8. Kiehl's
  9. Cetaphil
  10. Estée Lauder

CeraVe, though the second most popular brand, has published only one video on the platform.

The Ordinary and CeraVe together have more hashtag views than every other skin care brand combined.

In addition, the study revealed the most active brands on Tik Tok:

  • Dermalogica
  • L'Occitane
  • Glossier
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