Walgreens Boots Alliance Launches No7 Beauty Company


Walgreens Boots Alliance (WBA) has launched No7 Beauty Company, a consumer-led beauty business that creates brands for every skin type, ethnicity, age and texture. The brands falling under the No7 Beauty Company include No7, Liz Earle Beauty Co., Botanics, Soap & Glory, Sleek MakeUP, and YourGoodSkin.

Previously: Walgreens Boots Alliance Names Rosalind Brewer CEO

No7 Beauty Company will be positioned to develop omnichannel offerings with WBA retailers and other new and existing retail partners around the world through a direct-to-consumer model, .com sites, mobile apps and more, to provide consumers with differentiated products and shopping experiences. 

Through its unique partnerships with major universities in the United Kingdom and United States, the No7 Beauty Company is committed to developing rigorously tested products that best meet customer needs. 

The company has pledged to put sustainability at the core of its business. It announced three goals it hopes to achieve by 2030:

  1. First: 50% of global sales will come from healthier, more sustainable products and services.
  2. No7 Beauty Company will halve the overall impact of new products it puts on the market, compared to 2019, by cutting emissions in line with climate science, having a net positive impact on nature, reducing single-use plastic and putting circular thinking at the core of its business model.
  3. No7 Beauty Company will at least double the value it creates for society, compared to 2019, directly benefiting at least 500,000 people, by working in partnership with others. In doing so, it aspires to be the most inclusive beauty company in the world as well as strengthening its long-standing commitment to be a fair partner to its suppliers and respecting human rights. 

Annie Murphy, senior vice president, global chief commercial brands officer and international retail, who will oversee the new organization, said: “Walgreens Boots Alliance is committed to helping people to live happier, healthier lives. The launch of No7 Beauty Company, a new consumer packaged goods business within WBA, allows us to reinvent how we manage and drive further growth for our beauty portfolio. It is all about maximizing everything we are part of as WBA. No7 Beauty Company will use the combined strengths of our world-leading brands, our dynamic supply chain, and our unrivalled track record for product innovation.”

Mark Winter, managing director, No7 Beauty Company said: “The launch of No7 Beauty Company will enable us to make our beloved and trusted brands accessible to even more customers round the world, as a force for good, underpinned by best-in-class global sourcing and accelerated levels of innovation."

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