Harrods' luxury beauty concept H Beauty has opened at centre:mk in Milton Keynes. The 29,000 square-foot store is the brand's biggest boutique to date.
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The store brings a number of new brands to centre:mk, such as Gucci, Dolce and Gabanna beauty, Kylie Cosmetics, Anastasia Beverly Hills and Hourglass.
Visitors to H beauty can experience immersive and innovative beauty treatments and services, from the Playtable, offering hair-styling and experiential product testing, to the Skincare Station and a Click & Collect boutique that allows customers to receive, try-on and return orders purchased from harrods.com.
The space will also feature a 44-seater champagne bar that will open May 17, 2021.
Centre:mk is listed as a Top 10 U.K. retail destination.
Annalise Fard, director of beauty at Harrods, said: “The latest H beauty opening in Milton Keynes marks another significant addition to the UK’s beauty retail landscape, and I am absolutely delighted to be creating an exciting new destination for our beauty community. As well as opening the most beautiful retail destination, we are so excited to be meeting beauty lovers and experts across the local community and bringing them into the H beauty family.
The new H beauty store in Milton Keynes will house an array of luxury brands including Dolce & Gabbana, La Mer and Roja Parfums, as well as fantastic beauty services. At Harrods, we take great pride in knowing our beauty community and using our authority in the beauty space to ensure that the portfolio of brands and products across each H beauty store are tailored to suit the local customer, and this is reflected at H beauty center:mk with the array of beauty collections and services.”
Kevin Duffy, centre director at centre:mk, said: “centre:mk proves to be a resilient destination that has continued to welcome key anchor brands throughout the pandemic. We constantly outperform footfall benchmarks reflecting the strength and depth of offer at centre:mk, which attracts guests from across the region.
Our strategy at centre:mk is focused on exceeding customer expectations. As the most exciting concept to emerge in a fast-moving market, H beauty is an exemplar of our strategy in action. H beauty’s approach, line-up of brands and commitment to delivering a unique experience for visitors will be a significant addition to our retail offer moving forward.”
