Port Logistics Group, a U.S. nationwide omnichannel fulfillment provider, has announced the re-branding of Port Logistics Group to Whiplash.
The re-branding initiative follows Port Logistics Group's April 2019 acquisition of Whiplash Merchandising Inc., subsequent to its 2018 investment in the business.
The Whiplash e-commerce platform provides integration, order management and warehouse management capabilities to both established and emerging brands.
The re-brand solidifies the company's position as a provider of omnichannel services by pairing operations with e-commerce and fulfillment technologies.
Jeff Wolpov, CEO of Whiplash, said, "We are uniting the strengths of two reputable brands under Whiplash to highlight the connection between technology and omnichannel fulfillment, affirming our vital role in delivering on our clients' promises to their customers via our portfolio of services—suitable for companies of any size or scale."
Greg Morello, president and chief commercial officer at Whiplash, said, "Our ongoing investments in both our people and new technological innovations have been proven to support the array of operations and infrastructure required for a seamless customer experience. As the line between D2C brands and traditional retailers continues to blur, we have front row insights into where retail is headed. We look forward to continuing to enhance our customer's brand experiences—no matter where they are in their growth journey."