Mauro Schnaidman Steps In as CEO of Jafra Cosmetics

Jafra Cosmetics International welcomed Mauro Schnaidman as the new president and CEO of the beauty company, leading the overall management and direction of Jafra. Schnaidman will also serve as the newest member on the Jafra management board.

As a seasoned Brazilian global executive, Schnaidman brings with him a wealth of knowledge from over 20 years of international expertise within the business world. His diverse experience has spanned various industries and has extended across several continents. From his early executive days at Pepsi and Unilever to his management roles within Revlon and AOL and his most recent position as president of Sara Lee Coffee and Tea Southern Europe, Schnaidman has contributed to major expansion and growth within top FMCG companies in Latin America, the U.S. and Europe.

Schnaidman, who is now based in Jafra's U.S. headquarters, is looking forward to contributing to the company's sustainable growth and long-standing success. His vision, innovation and dedication to creating a winning culture will allow Jafra to attain a new level of excellence. His leadership will strengthen Jafra's commitment to offering quality beauty products and a compelling opportunity for women to become entrepreneurs in 18 countries worldwide.

"We are thrilled to have Mauro Schnaidman join JAFRA," states Frank van Oers, managing partner of Jafra's parent company Vorwerk. "As a seasoned international executive, Mauro will lead Jafra's management team to greater success. His strategic thinking and unique skills will help us elevate the Jafra brand and fulfill Jafra's vision of transforming the lives of millions of women around the world."

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