Arm & Hammer Oral Care announced a new partnership with actress Alison Sweeney, best known for her roles on TV shows "The Biggest Loser" and "Days of our Lives." Church & Dwight Co., Inc., the maker of the Arm & Hammer Spinbrush, toothpastes, and whitening systems, has signed a two-year deal with Sweeney who will appear in the brand's advertising, public relations and digital media campaigns.
"We could not be more proud to welcome Alison Sweeney into the Arm & Hammer Oral Care family," said Tim Seitter, vice president of oral care marketing, Church & Dwight Co. "As a well-known actress, loving mother and fitness enthusiast, Alison truly represents all characteristics of the Arm & Hammer woman, and we look forward to seeing Alison—and her radiant smile—represent our brand."
As the face of the Arm & Hammer Oral Care campaign, Sweeney is committed to helping empower and encourage women to achieve and maintain a strong, beautiful smile. Sweeney will also help introduce a series of new products to the brand's oral care portfolio, which remains dedicated to helping men and women achieve a smile they can wear with confidence.
"I am thrilled to be partnering with Arm & Hammer Oral Care," said Sweeney. "As an actress, author and TV host, I always want to feel confident about my smile. With Arm & Hammer Oral Care products, I know I'm maintaining my smile, and I look forward to showing others how Arm & Hammer can help them achieve a beautiful smile too."