Billionaire Boys Club: Could Hims Be Worth $1 Billion?

forhims/ via
forhims/ via

Hims—millennial-geared purveyor of hair loss products and erectile dysfunction medication—will soon be valued at $1 billion in an upcoming round of funding, reports Recode.

The company is finalizing a $100 million round; it has already received $100 million in previous cash. Hims has been seeking cash since closing its last round in summer 2018; some investors, however, are “balking” at the $1 billion valuation.

A source tells the publication that the lead investor is “a late-stage investing firm that has not previously backed the company.” Hims is “battling” for support against Roman, another direct-to-consumer men’s health brand. In November 2018, it entered the women’s health space with a line of products called Hers.

Related: Why Venture Capitalists Can't Get Enough of Beauty Brands

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