StriVectin has tapped one of the most famous faces (and smiles) of the 1970s as its newest global brand ambassador.
Supermodel Lauren Hutton will be the brands first ever celebrity face; her appointment coincides with the re-launch of the brand’s first ever product, the SD Advance Plus Intensive Moisturizing Concentrate for Wrinkles & Stretch Marks. One of the brand’s top sellers (over 8 million tubes sold), the product has been re-engineered to target 10 different types of collagen.
The campaign, which will debut in September magazine and online, features Hutton and her goddaughter Nina Clemente alongside the message “Hold on to your collagen. At every age.”
“With Lauren, we have really met our match. We’ve wanted to work with her for quite some time,” said StriVectin CEO Joan Malloy. “She redefined beauty when she first popped on the scene five decades ago—and she’s still doing it today. She’s showing up still, again and again, to show all women, that life doesn’t end at 40! We’re inspired by her intelligence, resilience, authenticity and fierce determination. We see her as a real partner, with a shared passion and purpose. We’re not just interested in her face—we want her voice and opinions as well.”
“It's a joy to be partnering with StriVectin,” added Hutton. “They’re hip enough to show the world that we can be beautiful at all ages. The thing I’m proudest of in all my work is forcing my way at age 47 back into modeling. And this, now . . . this is the second proudest, doing this campaign with Nina and StriVectin.”