Lancôme has tapped singer-actress Zendaya to be the face of its Idôle fragrance campaign.
The Spiderman: Far From Home star takes to the streets (and hills) of Los Angeles on horseback for the campaign film, shot by director Manu Cossu. The accompanying print campaign is shot by Mert & Marcus.
The fragrance, crafted by perfumers Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec, features notes including:
- Top: Italian Bergamot Essence, Pear Accord
- Heart: Clean & Glow Accord, Isparta Rose Petal Essence crafted for Lancôme, Centifolia Rose Absolute from Grasse, Rose Water, Indian Jasmine Grandiflorum Super Infusion crafted for Lancôme, Jasmine Grandiflorum Haute Egypt Absolute, and Jasmine Sambac Absolute
- Base: Indonesian Patchouli Heart Essence, Texas Cedar Fraction Essence, Musk, Madagascar Vanilla Premium Extract crafted for Lancôme
As part of the company’s commitment to sustainability, Idôle will have refill counters at Lancôme counters—called Le Recharge—where customers can refill empty bottles.
“Radiant and empowered, Zendaya represents the Idôle woman and all her idols,” said Françoise Lehmann, Lancôme global brand president. “As the face of Idôle, Zendaya embodies a new generation of women who are taking advantage of their success to inspire others, pushing back the limits and helping to change the world.”