Avon's 2019 White Paper Examines the 'Celebration of Individualism'


Avon has released its white paper "Beauty, Happiness and the Rise of the 'Perfectly Me'."

The 2019 edition of the annual white paper focuses on the celebration of individualism and "the emphasis [that] has shifted from being happy with your look to the happiness experienced when creating your look."

According to Louise Scott, chief scientific officer at Avon, "It’s a result of wanting to be 'at peace' with yourself, your appearance, your life, instead of constantly striving for something you think is going to be 'more' or 'better'."

The full report can be read here

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