The organizers of the Offprice Show and Unfiltered Experience have announced a collaboration that will bring indie beauty brands to Las Vegas Fashion Week. On Monday, February 3, companies will be featured at the Sands Convention Center and on Tuesday, February 4, they will participate in a beauty popup event at Las Vegas Fashion Week.
The popup will give buyers and boutique owners the opportunity to discover new products to add to their store assortments.
Because Unfiltered Experience works directly with influencers and media, they will be onsite to connect and collaborate with companies and boutique owners on social media content creation. Boutique buyers will be able to meet and network with beauty entrepreneurs, as well as to place orders.
Unfiltered Experience registration opens online December 27 and registration for the Offprice Show, which runs from February 3 to February 6, is currently open online. Once registered, retailers will have access to a sneak-peak at the beauty merchandise on the Offprice 365 online marketplace.
"Our retailers come to Offprice to discover new collections and place orders—our partnership with Unfiltered Experience will allow these buyers new and exciting expanded opportunities," said Tricia Barglof, CEM, executive director the Offprice Show. "Lifestyle and fashion boutiques can easily find emerging beauty products, particularly those with a limited number of SKUs, to increase basket transaction size and improve their margins. Impulse items such as fragrance, body care, sun care, lip and nail color, alongside clean beauty products, are easy add-ons to display nearby the checkout counter."
"The indie category is currently driving innovation and growth in the cosmetics industry, yet no beauty tradeshow is able to deliver qualified boutique buyers in significant numbers, making this an untapped category," said Daniela Ciocan, founder of Unfiltered Experience. "This collaboration will provide indie beauty brands access to boutiques who don’t require significant inventory, or the type of support typically requested by large national retailers."