And the Winners of the 2016 Pure Beauty are...


The 2016 Pure Beauty Awards were held on October 27 at the Savoy Hotel London. Comedian Katherine Ryan hosted the red and black ‘La Boheme’ themed ceremony. The audience included over 300 guests including premium, mass and niche beauty brands. 

The winners of the evening were…

  • Best New Skin Care Product Montagne: Jeunesse 7th Heaven Charcoal Masque
  • Best New Premium Skin Care Product: Nu Skin ageLOC Me
  • Best New Skin Care: Treatment Skin Doctors Beelift
  • Best New Anti-Ageing Product: Medik8 Hydr8 Eye 360 Total Anti-Ageing Eye Cream
  • Best New Premium Anti-Ageing Product: Elemis BIOTEC Skin Energizing Day Cream
  • Best New Organic Product: Surya Brasil Exotic Animals Organic Nail Polish Remover
  • Best New Natural Product: Pacifica Coconut Crushed Pearl Bronzing Body Butter
  • Best New Natural Face ProductB: Burt’s Bees Cleansing Oil With Coconut & Argan Oils
  • Best New Hair Care Product: label.m Diamond Dust Shampoo
  • Best New Hair Styling Product: Remington Keratin & Macadamia Radiance Curling Wand CI63W6
  • Best New Hair Coloring Product: Superdrug Color Fix Instant Root Cover Spray
  • Best New Electrical Product: ARBONNE Genius Ultra Device
  • Best New Body Care Product: Dove DermaSpa Youthful Vitality Body Lotion
  • Best New Bath & Shower Product: Radox Feel Ready Shower Gel With Pomegranate & Red Apple Scent
  • Best New Hair Removal Product: Wilkinson Sword Quattro For Women Raspberry Rain
  • Best New Deodorant Product: Sure For Women Antibacterial Odor Protection
  • Best New Dental Product: Philips TongueCare+
  • Best New Sun Care & Tanning Product: Eco By Sonya Face Tan Water
  • Best New Hands & Nails Product: True Brit London Luxury Nail Polish Remover
  • Best New Lip Product: Palmer’s Cocoa Butter Formula Flip Balm Juicy Watermelon
  • Best New Eye Product: WUNDER2 WunderBrow
  • Best New Cosmetics Base Product: Sunkissed Highlights Radiance Cream
  • Best New Female Fragrance: Yardley London English Bluebell Eau De Toilette
  • Best New Male Fragrance: LALIQUE Encre Noire À L’Extrême Eau De Parfum
  • Best New Male Skin Care & Body Care Product: Below The Belt Grooming For Men Instant Clean Balls
  • Best New Male Hair Product: Percy Nobleman Pomade
  • Best New Male Shaving & Beard Product: BBA Post Shave Balm
  • Best New Ethnic Beauty Product: Sleek MakeUP Cream Contour Kit In Dark
  • Best New Retailer's Own Label Product: Boots Tea Tree & Witch Hazel With Active Charcoal 2-Step Nose Pore Strips
  • Best New Trade Advertising Campaign: Superdrug Hero Hunters Campaign
  • Best New Design & Packaging: Oh K! Cosmetic Sponge
  • Best New Retail Innovation: Feelunique Pick N’ Mix Sample Service
  • Best New Special Innovation: Sigma Beauty Sigma Spa Express Brush Cleaning Mat
  • Best New International Breakthrough Brand: Bare Republic
  • Best New British Brand: Kiss The Moon
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