L'Oreal is partnering with recycling firm TerraCycle to offer makeup recycling bins across 1,000 stores in the United Kingdom, according to BBC News.
Previously: Recycling Program by C'est Moi & TerraCycle
The bins will reportedly be in branches of Tesco, Boots, Sainsbury's and Superdrug. Once recycled, the material will be used for plastic pellets.
Items that can be recycled include:
- Eyeshadow palettes
- Foundation or concealer tubes
- Eyeliner and lip products
Items that can not be recycled include:
- Makeup brushes
- Nail polish
L'Oreal has pledged that 100% of its plastic packaging will be refillable, reusable and recyclable or compostable by 2025.