L'Oreal & TerraCycle Offer Makeup Recycling Bins in UK Stores

Sep 22nd, 2020
Jacquelyn Schlabach
Once recycled, the material will be used for plastic pellets
Once recycled, the material will be used for plastic pellets

L'Oreal is partnering with recycling firm TerraCycle to offer makeup recycling bins across 1,000 stores in the United Kingdom, according to BBC News.

Previously: Recycling Program by C'est Moi & TerraCycle

The bins will reportedly be in branches of Tesco, Boots, Sainsbury's and Superdrug. Once recycled, the material will be used for plastic pellets.

Items that can be recycled include:

  • Compacts
  • Eyeshadow palettes
  • Foundation or concealer tubes
  • Mascara
  • Eyeliner and lip products

Items that can not be recycled include:

  • Makeup brushes
  • Nail polish
  • Aerosols

L'Oreal has pledged that 100% of its plastic packaging will be refillable, reusable and recyclable or compostable by 2025.

More in News
TiMOOD™: Neuroactive power to look and feel good
Sponsored
TiMOOD™: Neuroactive power to look and feel good
Based on timut pepper, which is a spice plant from the Himalayas, TiMOOD™ improves the neuronal function in the skin. Moreover, TiMOOD™ was shown in a neuropsychological test to positively influence one’s mood and emotional wellbeing.
Apr 22nd, 2023
Per Haut.AI, to tool effectively allows retailers to pivot from 'selling' to 'solving,' in-store and online.
Haut.AI, USP Solutions Partner for Personalized Phygital Skin AI Tool
The product combines clinical-level skin analysis with personalized recommendations in hopes of solving the problem of consumer compliance to ensure they continue routines to see results.
May 24th, 2023
Reese led LSU to a National Championship victory in the 2023 NCAA women's basketball March Madness tournament.
Mielle Names NCAA Athlete Angel Reese Brand Ambassador
Reese's partnership with the brand will include marketing, social media, events and a limited-edition product bundle.
May 24th, 2023
Participants have the chance to win exclusive prizes, such as complete hair makeovers, virtual consultations with Wella Professionals hair care specialists, and redeemable Wella Professionals vouchers.
Coveteur x Wella Professionals Debut 'The Wella Generator' Gamified Digital Sweepstakes
Launching on May 31, 2023, unlimited Wella ERC-1155 non-fungible tokens (NFTs) will be minted on the Ethereum blockchain over 14 days.
May 24th, 2023
Palacios joins Virtue after a long and successful career in the consumer brands industry, including global leadership positions at Procter and Gamble, Coty, and most recently, Google.
Virtue Labs Names Jose Luis Palacios CEO
Virtue Labs also received a growth equity round of financing led by Combe, Inc., its majority shareholder.
May 23rd, 2023
Earlier this year, founder Ariana Grande reacquired r.e.m. beauty from Forma Brands for about $15 million.
r.e.m. beauty Receives Strategic Investment From Sandbridge Capital
This partnership represents an opportunity to optimize r.e.m. beauty's global potential through continued product innovation, talent acquisition and geographic expansion to support the brand's surging global demand.
May 23rd, 2023
The products will launch via e-commerce in the summer months.
Monat Expands into France
The brand originally launched in the United States in 2014 and followed with its European launch in 2018.
May 22nd, 2023
Vacation is targeting 'leisure destinations” such as The Standard, Kith, Ace Hotel, Palisociety, Mondrian, Fellow Barber, C.O. Bigelow and more.
Vacation's $6M Series A Funding Will Drive US Retail Reach & New Hiring
The brand will leverage the new funding to develop new products and expand its U.S. distribution, including all doors of Ulta Beauty, Nordstrom and Anthropologie. It is also adding retailers such as Bluemercury, CIBO and Aerie.
May 22nd, 2023
Laneige has also expanded into the Middle East via Sephora, particularly the United Arab Emirates (UAE, pictured), Saudi Arabia, Kuwait, Qatar and Bahrain.
Inside Amorepacific's Expansion in the US, UK and Middle East
Laneige has expanded into the Middle East via Sephora, particularly the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar and Bahrain.
May 19th, 2023
Legge is a vegan who, like all drivers, endures hot, sweaty conditions in her line of work.
Indy 500 Driver Katherine Legge will Represent e.l.f. Skin at 2023 Race
As part of the brand partnership, the driver has created a vegan and cruelty-free routine with e.l.f. Skin products.
May 19th, 2023
Pecheux used the beauty brand icons and showed consumers how to create luminous skin with a hint of bronze, naturally–defined eyes and a peachy pop of color on the lips and cheeks.
YSL Beauté Launches Drop The Look Video Series
The first episode featured actress Yasmin Finney and the second episode features a fresh take on a couture summer glow starring model Lila Moss.
May 18th, 2023