Sally Beauty has announced the nationwide launch of buy online, pick up in-store (BOPIS). The move is in line with e-commerce-first strategies launched by beauty players such as Ulta Beauty amid the pandemic.
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BOPIS offers an option for customers looking to receive orders quicker than shipping and with enhanced safety during the holiday season, and beyond.
It has also implemented ColorView for at-home hair color shopping through the Sally Beauty mobile app. Here, too, the move is in line with other beauty players, as seen with Garnier's virtual hair color try-on via Google Lens.
John Goss, president, Sally Beauty, said, "It's more important than ever for retailers like Sally Beauty to build a strong omni-channel presence. BOPIS is one of the ways Sally Beauty is working to connect customers' in-store and online experiences, by offering ways to shop that are comparable to big-box retailers, with the added benefit of accessibility."