Volition, a maker of crowd-sourced skin care products, has announced it has entered a multi-year beauty product development deal with NBCUniversal Television and Streaming.
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Over the course of the partnership, select talent will have the opportunity to work with brand chemists and creatives to bring skin care SKUs to market under the Volition label.
The first participant, Maryse Mizanin, a WWE superstar and star of USA Network’s Miz & Mrs., has co-created the Volition Yaupon Tea Glow-Awakening Moisturizer. The moisturizer, which contains yaupon tea, bakuchiol, plant-derived hyaluronic acid and witch hazel, launches November 2020.
Ellen Stone, executive vice president, cable brand strategy and consumer engagement, NBCUniversal Television and Streaming, said, “NBCUniversal is always looking for new and innovative ways to connect with our audience, and this partnership with Volition will not only deepen our engagement with consumers but also allow our talent to authentically introduce products to their passionate fan base. There is no better example of this winning combination than with Maryse and Volition, together they will reach her health-conscious followers and their beauty-forward clientele as they experience the entire product launch throughout the upcoming season of Miz & Mrs.”
Volition co-founder Brandy Hoffman said, “We’re thrilled to kick off with Maryse, as she is actively engaged with an audience that cares about beauty and can organically amplify our reach. We believe this partnership can revolutionize the way in which brands and talent work together, as we set out to generate great undiscovered beauty ideas. This is just the beginning.”