Evenprime, a unisex skin care brand, has announced its partnership with Proletariat Inc.’s multiplayer game, Spellbreak. The companies are pairing up to launch the Spellbreak x Evenprime Barrier Serum this holiday season.
The serum is formulated for protection against air pollution, UV exposure and blue light. It is fragrance-free and said to be appropriate for all skin types.
Koh Kim, founder of Evenprime said, "Gaming is rapidly becoming the global epicenter of community, culture and commerce, and lifestyle brands and gaming are experiencing surging cross-over appeal. We’re excited to be writing a new chapter in beauty and gaming collaborations through this partnership and to be giving Evenprime customers and Spellbreak players new ways to enjoy and access clean skin care.”
Peter Gollan, senior VP of publishing at Proletariat Inc., said, “We are thrilled to be launching this unique partnership with Evenprime. It’s exciting to get this collaboration into the hands of Spellbreak players, both in real life and in-game, and offer gamers new ways to discover great products.”