Macy’s, Inc. has announced that Nata Dvir has been named chief merchandising officer of the Macy’s brand, effective February 1, 2021. Dvir will succeed Patti Ongman, who plans to retire at the end of the 2020 fiscal year.
In her new role, Dvir will be responsible for leading Macy’s merchandising, with oversight of all merchandising categories and private brands. She will report to Jeff Gennette, Macy’s, Inc. chairman and chief executive officer.
Currently, Dvir serves as Macy’s senior vice president and general business manager for beauty and center core merchandise and has held various leadership roles within Macy’s merchant organization.
In 2017, Dvir was named Macy’s general business manager for beauty, where she transformed the cosmetics and fragrance business, creating a more open and experiential environment in store.
Jeff Gennette, Macy’s, Inc. chairman and chief executive officer said, “Nata is a strong merchant with deep connections to our partners, first-rate instincts and an eye for newness. I’m confident that she will continue our merchandising transformation, influencing our customers’ personal style through accessible fashion, clear value and an enhanced digital and store experience.”
He added, "Patti is an accomplished retail executive and an inspiring leader. On behalf of everyone at Macy’s, I want to thank her for her many contributions to the company over the last four decades and the tremendous impact she has had on our organization. We wish her all the best in her retirement."